Brad Geiser is a leading social marketer in the Philippines, at the helm ofGeiserMaclang Marketing Communications, Inc. As a company, GeiserMaclangis known for their social marketing and PR strategies applied across differentindustries–from young niche brands to well-loved market leaders. It is thefirst Filipino member Word-of-Mouth Marketing Association in Chicago andis recognized by various award-giving bodies, both locally and globally. Mostnotably, GeiserMaclang is known for developing the award-winning Tobleronecampaign, which won the Global Best Practice in Marketing from Kraft FoodsWorldwide–a first win Asia Pacific and a first for a PR-led marketing program;GeiserMaclang is also the only PR Agency to be named finalist in the TambuliIMCEA Agency Effectiveness Award, against a number of established advertisingagencies. Recently, GeiserMaclang also played a critical role in developing theviral social media component of the Lola Techie campaign for BayanDSL whichwon a slew of awards including the Gold Award in Shanghai, China for the MostEffective Use of Interactive Marketing in the Asia Pacific Advertising & MarketingEffectiveness Awards.The Share Revolution is a new marketing approach developed by GeiserMaclang which transforms commercial content into social conversations that consequently increase communication virality. The Teach Lola campaign is one example where a concept that started off as a community building advocacy, eventually became an internet sensation and transformed into a customer relations solution.
